Design Within Reach Recap


Thanks to everyone for all of your support during the preparation for my Design Within Reach event, which occurred on Thursday, June 24, in Princeton, NJ. A BIG thanks goes to the store and its staff - Troyce, Meredith, and Henry - for inviting me to put up the display and for giving me the freedom to create something new and different.

It was an incredibly fun and surreal time, and it made all the work (and stress!) worth it. I thought I would give a little (actually, it's pretty long on details) recap with some of my photos taken after the event; I had the foresight to have a photographer at the event, but lacked the foresight to bring my own camera! All of the event pictures will be posted to my Flickr soon, hopefully next week, and I'll let you know when they are there.

What happened before 1:30 p.m.?
My day started early, getting the kids off to school and then running some last minute errands for the display. I had stayed up quite late the night before putting the finishing touches on the Kaleidoscope House and the two fish condos that would also be part of the event. I knew it was going to be very important to pack everything away safely and in an organized manner so that I could unpack as efficiently as possible at the store. I memorized all the setups as I put items away in little sorting trays and larger boxes and tried to group them by room. This took a while, people, let me tell you! I also had to finish some last minute framing of some of my K House photographs and I also wrote and framed a description for what was on view, noting all the loans from Elf Miniatures, minimodernistas, Paris Renfroe, and Peppercorn Minis. I threw my new business cards in along with a little Alessi tray to display them. I showered, dressed, and set outvery slowly in the car for the store.

At 2:00 p.m. I arrived at the store, leaving me two hours to set everything up. The store looked great, and Meredith and Henry were there to help me strategize on where to place everything. We figured out that the house would go on a lovely long extendable table in the front middle of the store, and my photographs and fish condos on a shelving unit on the opposite side. I set up the condos and Meredith placed them along with my photographs. This is how it all looked:





I used two pieces in the store to do setups: an Eames black wire table and a Rolly side table, and Meredith suggested spacing them out apart from the house display in other parts of the store so as not to crowd things. Excellent decision. I set them up quickly and went to work on the house. Henry and Meredith offered to help, but then could see that I whirling around to place everything solo. :)





By 3:00 p.m., most of the furniture was set up, and it became apparent to me that I should have tried harder to clean some of the blue-tac and other marks that have built up over time. I did what I could and felt relieved to have some extras of Glenda's rugs and some artwork! I then placed all of the accessories and tweaked things here and there.

Mark Green, an architect who designed the furniture for the brinca dada Emerson House, then arrived! It was so great to see the Emerson for the first time. It is large when opened up, so we decided to add a leaf to the table and it worked beautifully. Mark prepared the house for the display and let us know that Doug and Tim of brinca dada had to take all the furniture prototypes to the west coast for a trade show. So, while very unfortunate no furniture was there to see, Mark brought out his laptop and showed us some amazing renderings of everything, and was also able to show all the guests later on. We all just drooled and drooled. Here's a peek:



When 4:00 p.m. rolled around, I was done, and felt a huge sigh of relief. People started to come in and there was sustained attendance throughout the three hours. It was a bit surreal to see people look at the house and setups in a space other than my basement, and also great to have friends, work colleagues, and others come to catch a glimpse of my madness. Lots of people asked questions, mostly about how I got started and if I make my own furnishings. People were amazed at the craftsmanship of all of the loaned pieces and were genuinely impressed that these artisans could create such realistic copies of classic modern design in 1:12 scale.

And there were 1:12 to 1:1 mirror images all around the store, like the 1:1 Nelson desk:


And Elf Miniatures' version!




Here is my lovely new teak shelf from Mini Modern (thanks, MC!), by Paris Renfroe:



Look how nice Glenda's rug works as a wall hanging, next to Doris' heavenly bed:



People loved the cozy luxury of this space:


And enjoyed the play of colors in the kitchen:




If anyone knows these Theo Klein stoves, you know that they look like toys from the back. So I used some reflective paper to simulate stainless.


Among the visitors, there were two lovely women who said they followed my blog and had come from a distance -- I am sorry I did not ask their names, nor where they came from (if you are reading, please comment, and let me know, so I can thank you again!). Then, I spent time speaking with three other older women who talked about their own dollhouse ventures, and one expressed interest in sushi for doll houses. I referred her to the store down the street that currently carries a Re-ment sushi set! Another woman was a furniture designer who seemed intrigued by the possibilities in 1:12, especially since you don't need as much space to work! Some children came and were all so incredibly well behaved and engaged. It was so interesting to hear people's impressions and perspectives and observe their reactions to what was on display.

After 7:00 p.m., we moved the house up on a shelf, along with the Emerson and the Eames and Rolly tables. I am so glad I decided to do the event, even though it stretched me pretty thin and was a challenge to plan. I could not have done it without the support of my husband and kids, who kept reminding me to have fun. It was truly a learning experience, designed around creativity and exploration.







Credits: Thanks again to all the artisans for lending their wonderful work. I am only highlighting their loans here; the accessories and other furnishings are from my collection. Kitchen: Green kitchen unit and dishwasher, table, and one stove from Elf Miniatures; Arc and globe lamps and blond tall cabinet by minimodernistas; low bench, abstract artwork, and cowhide ottomans by Paris Renfroe; rug by sink by Peppercorn Minis. TV Room: Couch and TV stand by minimodernistas. Office: Nelson desk and shelving unit by Elf Miniatures; rug by Peppercorn Minis; curved trefoil table by Paris Renfroe. Bath: Jacuzzi and sink by Elf Miniatures; hatbox toilet by Paris Renfroe. Bedroom: Bed, linens, and side table by minimodernistas; rug wall hanging by Peppercorn Minis. Eames wire table: Noguchi coffee table by Paris Renfroe. Rolly side table: curved chaise and potted plants by Paris Renfroe. Orange fish condo: sink by Elf Miniatures; S chair by Paris Renfroe.

Big Buzz, Mini News: Brinca Dada!


After the recent Toy Fair in New York City, buzz spread very quickly amongst the modern mini community about the Emerson, a stunning 1:16 modernist creation unveiled at the Fair. FromDaddy Types, to ohdeedoh, to my fellow bloggers Mini Modern, Altera, and Rebecca, design and doll house aficionados posted with intrigue about this newcomer, designed by the firm brinca dada (that's "BREEN-kuh day-duh"). Modern MC of Mini Modern recalled that a very similar-looking house sold on eBay for over $400 a few months ago, and it was confirmed that it was indeed the Emerson prototype. See this Daddy Types post for more on this.

The house will retail for $299 this spring, and according to the Brinca Dada website, the home has it all: six rooms including a living room, kitchen, library/office, master bedroom, bathroom and child's bedroom; a large, open floor plan and floor-to-ceiling windows; many extras including mitered-glass corners, two fireplaces, sliding glass doors, solar panels, and recessed LED lights; and non-toxic and lead-free wood stains and paints.






A press release on the brinca dada website notes that the Emerson's design was inspired by Neutra’s Kaufmann Desert House and the ultra-modern home that A. Quincy Jones designed for Gary Cooper, here (courtesy of www.eichlernetwork.com):


I was in touch with brinca dada head Doug Rollins, a dad of three, about the house, and wanted to share some more about this welcome addition to the modern doll house scene.

What's the scale?
The scale of the house is closest to 1:16, although buzz early on said everything from 1:12 to 1:18. Rollins says, "The actual size is 3/4" which I think equates to 1:16. When we originally designed Emerson as 1:12 it was enormous and we thought it would be too big for many playrooms and too expensive. We're learning about scale as we go here. The idea for the company is to make toys that adults love to look at and kids love to play with. For the houses, we are finding that there is a significant market for dollhouse collectors as well. So we are quickly learning how best to give them what they are looking for. We developed Emerson House for kids as the primary user and adults (re: dollhouse enthusiasts) as a secondary target."

By the way, I have to assume a level of durability of this house given it is geared for children, who will likely not be deterred by the lack of stairs!

Are there accessories for the house?
There are dolls and living furniture. The dolls have a minimalist edge and in my opinion might resonate more with the kids and may not suit those adult collectors who use dolls in their scenes, but the furniture is more adaptable for collectors. Rollins said of the furniture and pricing, "We don't have prices for the furniture, but we are hoping to keep them in the $30-$40 per room range. More to come on that. We are still in the design phase so we don't know materials etc. yet." The chair is an absolute definite for me, and it would be great if the firm produced a range of rooms.





Where will the house be sold?
The house will be sold on the brinca dada website and in fine toy stores. Rollins said that he is "...pushing for wide distribution of our toys at retail. We plan to be in toy shops, hobby & doll shops, design stores, museum stores, department stores and maybe even some furniture stores." They are currently seeking a European distributor, but will ship worldwide!

Who is brinca dada and what is the meaning behind the name?
Rollins, a toy industry veteran, co-founded brinca dada with architect Tim Boyle, who as Rollins stated has "designed houses for a number of celebrities (which he can't disclose, even to me)." On the name, Rollins shared that "Brinca dada (it's day-duh) comes from the Brazilian term for toy or game. It's a total butchering of the spelling, though. Tim and I both lived in Brazil at different times and we both always liked the term. It has a great ring to it. Brinca is also Spanish for jump and we like the association with the dadaist movement which was so playful and also with the idea of daddy, which Tim and I both are." Boyle is dad to four, and both he and Rollins reside with their families in New York City. The company is so new that as Rollins said, "...when I say new, I mean new. We launched this last Sunday at Toy Fair."

Will brinca dada continue to produce doll houses?
Rollins said that brinca dada will continue to design houses as part of their line and have some ideas for other toys that he did not want to disclose at this time. Regarding additional items, they have a modern townhouse in the works, the Bennet House, that Rollins hopes will be available by October. "It's truly stunning," Rollins said. "I can't wait to finalize the designs so we can get some renderings out."

We can't wait either!!!

The Emerson definitely fills a niche for modern doll house collectors, including those who prefer working in 1:12, but who might be amenable to working in a smaller scale. I absolutely love the use of materials and the warmth of this house. I am impressed by what looks to be fine finishings and a keen level of architectural detail; I look forward to seeing it in person.

I'll keep tabs on brinca dada, and have a feeling you will too.